Baby Buggy, a 501 c 3 founded in 2001, is a nonprofit organization dedicated to providing gently used and new gear, product and clothing for infants and young children and delivering these items to families in need.

Some of our highlights from 2012 were:

  • 86% of Baby Buggy funds went to programs, significantly higher than the Better Business Bureau benchmark of 65%
  • Baby Buggy received over $3.1 million in corporate product donations, the highest amount since the Great Recession hit in 2008, and the second-highest amount in the organization’s history
  • Baby Buggy hired Dr. Laurel Parker West as its new Program Director. Laurel has tremendous experience in child welfare research and policy and women’s issues, working most recently as the Executive Director for the Long Island Women’s Fund.
  • Over 2200 families in the Baby Buggy network were affected by Hurricane Sandy. Baby Buggy mobilized quickly to make donations of space heaters, diapers, formula and other items to families in the Rockaways, Staten Island, Brighton Beach, Coney Island and Jersey City. The Iococca Family Foundation donated $100,000 to Baby Buggy for Hurricane Sandy relief and Jerry Seinfeld matched the gift with $100,000
  • Baby Buggy was able to meet 83% of critical gear requests (cribs, strollers, high chairs, baby carriers, breast pumps, etc) in 2012

Income and Expenses

The following is an overview of The Baby Buggy, Inc. income and expenses in the fiscal year ending December 31st 2012:

Gift-In-Kind Contributions $3,263,937
Cash Contributions $708,542
Special Events Income $314,560
Investment Income $48,032
Total Revenue $4,335,071
Program Expenses $4,367,356
Management & General Expenses $429,044
Fundraising Expenses $204,266
Total Expenses $3,802,079
Change in Net Assets $826,247
Net Assets Beginning of the Year $5,000,666
End of Year Net Asset Balance $3,245,737

Board of Trustees:

  • Jessica Seinfeld, Founder & President of the Board
  • Michael Tiedemann,Treasurer
  • Jennifer L. Franklin, Secretary of the Board
  • Jennifer Carlston
  • Mindy Nam Dehnert
  • Danielle Devine
  • Stacey Bendet Eisner
  • Claudia Fleming
  • Stefani Greenfield
  • Jennifer James
  • Jennifer Koen
  • Michelle Myers
  • Michael Nissan
  • Lisa Seccia
  • Ari Shalam
  • Carlo Bronzini Vender
  • Ali Wentworth
  • Ali Wing
  • Stephanie Winston Wolkoff