Press Inquiries
For all press inquiries please contact Sevan Kalayjian at Skalayjian@fullpic.comRecently On
- AM New York: Rosie’s Royally Sound Parenting Advice

- People: Jenna Dewan-Tatum Teams Up with Bravado! Designs for Charity
“Now that Jenna Dewan-Tatum is expecting her first child, she’s learning first hand all the products moms-to-be and new moms need to have a successful pregnancy and breastfeeding experience. That’s why the actress has partnered with nursing apparel manufacturer Bravado! Designs to donate $214,000 worth of nursing bras to Jessica Seinfeld‘s non-profit organization Baby Buggy, which is dedicated to providing families in need with products, clothing and educational services for their infants and children.”
- The Huffington Post: Hollywood’s Chic Mom Gives Back
- People: Jessica and Ashlee Simpson Debut Charity T-Shirt
After a year of reviewing submissions, sisters Ashlee and Jessica Simpson have chosen a winner for their T-shirt design contest.
New and expectant mom Jessica announced the exciting news on her Facebook page on Monday.
The winning illustration, which features a medley of colorful graphic hearts, was created by El Paso, TX-based artist Natalie Baca and will be included in the current Jessica Simpson Girls collection.
And not only is the tee ($20) adorable, but 100 percent of its proceeds will be donated to their pal Jessica Seinfeld‘s organization, Baby Buggy, which helps support new mothers in need.
Stay in the know about Ashlee Simpson by subscribing now.
Love the top as much as we do? It’s currently available in select Dillard’s and Macy’s stores.

- WWD: Simpson Sisters Team Up With Baby Buggy
“TEE FOR CHARITY: Jessica and Ashlee Simpson, who codesign Jessica Simpson Girls, have teamed up with the charity Baby Buggy to introduce a special T-shirt. The sisters launched a design competition, and the winning design, a colorful heart motif by mosaic artist and mixed-media painter Natalie Baca, was selected by the Simpson sisters and Baby Buggy founder Jessica Seinfeld. One hundred percent of the proceeds of this style will be donated directly to the nonprofit, which provides needy families with baby and children’s gear, clothing and educational services up to age 12.
The T-shirt is available in children’s sizes S-XL and will retail for $20 exclusively at Macy’s beginning this month.”
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Baby Buggy, Delta + K.I.D.S. partner on Safe Sleep
“Furniture and gear source Delta Children and the nonprofit charity Kids in Distressed Situations plan to donate 200 cribs to families this week while launching its national Safe Sleep campaign.
The campaign is designed to educate parents and other caregivers of young children about safe sleeping conditions and provide new cribs that meet current safety standards. On Thursday, Feb. 7, 200 cribs, valued at $60,000, will be donated to the charity Baby Buggy at its Children’s Institute site in Los Angeles. A Safe Sleep demonstration will also take place. K.I.D.S., on behalf of Delta and Baby Buggy, will distribute the cribs to needy families in the Los Angeles area.”
- Celebrity Baby Scoop: Celebrity Families Support Baby Buggy This Holiday Season
As part of AEG’s Season of Giving campaign, celebrity families and charity supporters donated diapers to Baby Buggy, benefiting Los Angeles needy families.
- James Van Der Beek talks about supporting Baby Buggy in TWELV Magazine
Click here to see the complete interview from the Fall / Winter 2012 issue!
- Celebrities donate diapers to Baby Buggy at Disney on Ice “Dare to Dream” LA shows
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- Baby Buggy on The Better Show
- Celebrity Baby Scoop: Celebrity Families Support Baby Buggy This Holiday Season
As part of AEG’s Season of Giving campaign, celebrity families and charity supporters donated diapers to Baby Buggy, benefiting Los Angeles needy families.
- Look to the Stars: Stars Donate To Baby Buggy At Disney On Ice Dare To Dream Premiere
As part of AEG’s Season of Giving campaign, celebrity guests and charity supporters donated diapers to the non-profit organization Baby Buggy, benefiting Los Angeles needy families this holiday season. Immediately following the skating party, guests were invited to STAPLES Center for a pre-show VIP reception followed by the Opening Night Los Angeles premiere performance of Disney On Ice presents Dare to Dream!
- The Huffington Post: Helping Sandy’s Littlest Victims
“Through Baby Buggy, the nonprofit I founded almost 12 years ago, I am lucky enough to be part of a team of people who already had deep roots in the areas that were hit by Sandy. Over 2,200 families we had already served live in the areas hardest hit. As a result, we hit the ground running when the water subsided after the storm.”
See the complete article click here
- Lucky: Lily Aldridge celebrates launch of Baby Buggy Holiday Drive at Alice + Olivia
“The Victoria’s Secret Angel—who spent months prepping for brand’s infamous fashion show, which airs on CBS tonight at 10pm EST—did buy lots of stuff. But it was in the name of a really great cause.
Starting today through Christmas Eve, anyone who drops off a new pack of diapers, wipes, a book or toy at one of Alice + Olivia’s New York locations will receive 15 percent off their purchase. The donations go to Baby Buggy, a non-profit organization that provides essential supplies to families in need.”
For the complete article, click here!
For more info on Baby Buggy’s Holiday drive, click here!
- Hollywood Life: Alice + Olivia and DASH Holiday Drive Kick Off Event
“Jessica Seinfeld, Stacey Bendet and Lily Aldridge kicked of the 3rd annual holiday toy drive to benefit Baby Buggy, the non-profit organization dedicated to providing families in need with essentials for their infants and children at the alice + olivia store in NYC.”
See the complete article here!
For more info about the Baby Buggy Holiday Drive, click here!
- OK Magazine: How Melissa Survived Sandy & Helped Baby Buggy
- Haute Living : Baby Boom: Jessica Seinfeld Helps New York Families
- Parents: Rebecca Minkoff and Jessica Seinfeld on Moms Helping Each Other
Parents sits down with Jessica Seinfeld to ask a few questions about giving and getting baby items
Click here to read the interview!
- Daily Front Row: Elizabeth Street & Armani Junior support Baby Buggy
Last night adults and babies hit the UES to celebrate the opening of the Armani Junior boutique on Madison Avenue. The cocktail party was hosted by Jessica Seinfeld to benefit Baby Buggy, the family and child-services organization that she founded that’s donated more than 5.6 million items to children since 2001.
Click here for the complete story!
- People: Rebecca Minkoff Designs Nursing Tanks for Bravado
The designer has teamed up with Bravado Designs to launch an exclusive line of nursing tank tops that combine the brand’s most-loved features (full support, adjustable straps and easy-to-open clips) with Minkoff’s chic signature style.
Available in blue and black, the limited edition colorblock Essential Nursing Tank ($39) will also help raise money for Baby Buggy, a non-profit organization that offers support and services to families in need.
See the complete article here!
- Life & Style: Rebecca Minkoff for Brvado Nursing Tank to support Baby Buggy

- New York Family: Meet Rebecca Minkoff at the launch event for her Bravado Nursing Tank to support Baby Buggy!
Win a chance to be the guest of New York Family at the exclusive premiere of the Rebecca Minkoff for Bravado Designs limited edition tank collection to benefit Jessica Seinfeld’s Baby Buggy™. One lucky reader will be selected to attend (with a guest) the breakfast launch event at Allison 18 on September 24. The winner will also receive a complete nursing wardrobe including Rebecca Minkoff for Bravado Designs Indy and Luca.
To enter to win, tell us in 50 words or less: What makes you part of the New York family? How do you play a part in helping to improve outcomes for New York mothers? What compels you, like Rebecca Minkoff , Jessica Seinfeld, and Bravado Designs, to support and nurture all moms? How do you give back, connect, and contribute?
Send your answer to familygiveaways@manhattanmedia.com with “Minkoff” in the subject line by Monday, September 17. Be sure to include your name, address, and contact information.
See the complete article here!
- People: Melissa Joan Hart’s Shower Celebrates Baby #3 and Supports Baby Buggy
An expectant Melissa Joan Hart celebrated a third charity baby shower for her upcoming delivery surprise Wednesday –- this time with a cake decorating party on the Upper West Side.
In lieu of gifts, guests brought diapers to be donated to Baby Buggy, a charity that assists families in need with infant essentials.
Click here for the complete article!
- Foam Magazine: alice + olivia/ Kristen Ritter shoe collection to benefit Baby Buggy
“Krysten Ritter may play a self-absorbed party girl on ABC’s “Don’t Trust the B— in Apartment 23,” but in real life she’s a lot more likable, especially now that she’s teamed up with Alice + Olivia designer Stacey Bendet on a series of shoes benefitting the charity Baby Buggy.”
See the complete article here

- NY Daily News: Melissa Joan Hart helps Baby Buggy at Baby Shower

- On Cloud Mom: Baby Buggy celebrates National Breastfeeding Month every month
Check out Baby Buggy’s Executive Director on a podcast about breast feeding! Check out the article and the podcasthere
- Mom Trends: Alice + Olivia Shoe Designs For Baby Buggy
“We love it when fashion meets charity and the two recently come together to benefit Baby Buggy, a charity founded by Jessica Seinfeld to provide families in need with essential gear, services and clothing.”
See the rest of the article about Alice + Olivia’s new shoe designs to benefit Baby Buggy here
- AOL.com: Tiffani Thiessen talks about her partnership with Baby Buggy [VIDEO]
Actress Tiffani Thiessen (“White Collar”) chats about being a mother, why it’s important for parents to have basic necessities for their young children, and why she’s partnered with Baby Buggy to help those less fortunate.
You can see the original posting here
- Yahoo OMG!: Check out Baby Buggy on Daily Shot with Ali Wentworth!
Ali Wentworth attends the Baby Buggy Bedtime Bash in Central Park – Check out the video!
You can see the original posting here
- The New York Post: Say ‘Mariska’
“Mariska Hargitay’s son August is very protective of his mom’s name. The “Law & Order: SVU” actress attended the Baby Buggy Bedtime Bash hosted by Jessica Seinfeld in Central Park. But when a reporter mispronounced Hargitay’s first name, little August, 6 this month, piped up immediately, yelling, “That’s not how you pronounce it. Get it right!” Mom laughed it off, telling the reporter, “I don’t normally correct people, but he doesn’t like it when people say my name wrong.”
- Entertainment Tonight: Star Sightings at the 2012 Baby Buggy Bedtime Bash!

- Racked: Alice + Olivia’s Stacey Bendet on Dressing Down, Kid’s Fashion
“Last night, a host of celebs gathered at The London for Alice + Olivia’s now-annual party to celebrate Jessica Seinfeld’s charity Baby Buggy. Among the attendees: Maria Menounos, who was wearing a sparkly gold minidress; Ali Later, who was also wearing sparkles (of the black variety); Taryn Manning, who was definitely not wearing anything sparkling or mini; and Evan Handler of Sex and the City fame, in a suit, looking somewhat petite. We managed to finagle some time alone with Alice + Olivia designer Stacey Bendet, who was sharing hosting duties with Seinfeld, to ask her about her charitable leanings and her version of mom style.”
Click here for the complete article


- WWD: Baby Buggy Hosts Holiday Drive in L.A.
” Jessica Seinfeld made her way to Los Angeles for the 2nd Annual Baby Buggy Holiday Drive, sponsored by Alice + Olivia, Monday night at The London hotel. “It’s really because of Stacey [Bendet Eisner] that we are able to open up our West Coast branch and have been embraced by the Los Angeles community. She is our fairy godmother,” said Seinfeld.”
See the complete article here

- VIDEO: Baby Buggy on New York Live!
- VIDEO : Baby Buggy on Entertainment Tonight!
- VIDEO : Baby Buggy on Extra!
- WWD : Baby Buggy Celebrates 10th Anniversary
“The Seinfeld-founded charity, which supplies children’s products to families in need, was celebrating its 10th anniversary. The event included stand-up sets from Colin Quinn, Jon Stewart and that other Seinfeld. The proceedings stayed mostly PG-13 and drew a parent-heavy crowd that included Hugh Jackman and Deborra-Lee Furness, George Stephanopoulos and Ali Wentworth and Julianne Moore.”
Click here to see the complete article
- NY Daily News : Jerry Seinfeld, Jon Stewart, Colin Quinn bring the laughs at N.Y. Baby Buggy charity event
“The Big Apple turned into The Big Joke Monday as some of New York’s funniest comics fanned out across the city to raise money for worthy causes.
Jerry Seinfeld, Jon Stewart and Colin Quinn brought their standup acts to the Baby Buggy 10th Anniversary Gala and the trio elicited big laughs from the highbrow crowd inside Avery Fisher Hall at Lincoln Center.”
Read the complete article here
- Fashion Week Daily: Back At Lincoln Center! In December?
“Last night, Alice + Olivia’s sweetie Stacey Bendet treated a few select and lucky editors (including your Chic) to the 10th anniversary benefit for her pet charity Baby Buggy. The charity was founded by her pal Jessica Seinfeld to distribute new and gently used essentials including cribs, strollers, clothing, diapers, and bottles to families in need. Since its inception, an astounding 5 million+ items have been donated. Jerry Seinfeld, Colin Quinn and Jon Stewart performed standup at Lincoln Center’s Avery Fisher Hall for a crowd that included Hugh Jackman, Kelly Ripa, Mark Counsuelos, Narcisco Rodriquez, Julianne Moore, Wendi Murdoch, Desiree Gruber, Adam Glassman, Gayle King and that Oprah lady. We laughed ’til we cried, and we saw OPRAAAAAAAH!!!!! ”
click here for the complete article

- Babble : Jerry and Jessica Seinfeld Light up the Empire State Building
“(Baby Buggy), which works with organizations in six cities to distribute new and gently used baby items to thousands of families, also offers social service assistance to help parents (many of them single moms) become more self-sufficient. To commemorate Baby Buggy’s 10th anniversary this year, the Empire State Building was lit in the charity’s signature colors of blue and green last night – with the Seinfelds as guests of honor.”
See the complete article here
- AM New York: Do some good this season with alice + olivia
Through Christmas, bring a new or unused book, toy, package of diapers or other children’s item into an alice + olivia boutique and get 15% off a purchase of full-price merchandise.
Donations go to Jessica Seinfeld’s New York-based charity, Baby Buggy, which helps families in need.
Click here for the complete article!
For additional info on this special, go to our events page!
- Empire State to be lit blue & green in honor of Baby Buggy on December 5th
To commemorate the organization’s 10th Anniversary, the Empire State Building will be lit on Monday night in Baby Buggy blue and green. Jerry and Jessica will be attending the official lighting ceremony Monday morning, which will pay tribute to the work Baby Buggy has done over the past 10 years. Please spread the word to all of your friends and family about this momentous occasion.

- Baby Buggy Charity Celebrates 10 Years
- Laughspin : Jerry Seinfeld, Jon Stewart, more join for Baby Buggy benefit Dec. 5
It’s not every night – even in New York City – comedy giants like Jerry Seinfeld, Jon Stewart and Colin Quinn come together to perform on the same show. But it’s happening, folks.
On Dec. 5 at Avery Fisher Hall at Lincoln Center in New York, Good Morning America anchor George Stephanopoulos will host an A Night of Comedy with Jerry Seinfeld & Friends, featuring that trio and more. The show will benefit the non profit Baby Buggy, an organization founded by Jerry’s wife Jessica 10 years ago, which provides families in need with essential equipment, products, clothing, and educational services for their infants and children up to age 12.
Tickets are now $125; and get this– $50 is tax deductible. You can purchase the tickets by mentioning the code “Recycle” by calling Liz at 212-867-1117 or emailing her at elitsch@innovativephilanthropy.net.
click here to see the article

“(We hear) THAT Jerry Seinfeld and Jon Stewart will perform together for the first time on Monday at a Lincoln Center gala to celebrate the 10th anniversary of Jessica Seinfeld’s charity, Baby Buggy. The star-studded audience is expected to include Julianne Moore and Kelly Ripa”
Read more here!
The eighth annual Lucky Shops is invading the Highline Stages on West 15th Street this weekend, bringing up to 70 percent off wares from some top designers.
While looking your best may be motivation enough, the fashionable event is for a good cause: This year it will be benefitting the nonprofit Baby Buggy.
“A portion of the proceeds from ticket sales go to this great organization which is in its 10th year. It was founded by Jessica Seinfeld and it helps families in need — families who have babies who need essentials like strollers, bottles, diapers. You can also make additional donations in increments of $1, $5 and $10,” says Lori Bergamotto, contributing style editor at Lucky Magazine.
See the complete article here

“They just announced she’s expecting again – and James Van Der Beek and wife Kimberly had babies on their mind during a benefit for Jessica Seinfeld’s Baby Buggy charity at Giggle, a childrens’ boutique in Santa Monica, Calif.”
Click here for the complete story
- Harper’s Bazaar: Baby Buggy Toy Drive: Kourtney Kardashian Dishes on Mason’s Christmas Gifts
Harper’s Bazaar | December 14, 2010
- Gabrielle Union Raises Money For Baby Buggy
From Fox Business
- Kids Today: Philips Avent, Boppy, Huggies commit $300,000 to Baby Buggy
- Vanity Fair: The Balenciaga Summer Dinner
Vanity Fair | October 2010
- LA Times: Adorable baby clothes that benefit the Baby Buggy charity roll into Target
October 25, 2010 – For the second time, Target will be stocking a collection of high-end baby gear. This time sales of the collection will benefit Baby Buggy, the nonprofit organization founded by Jessica Seinfeld that provides families in need with children’s clothing and essentials.
Melissa Magsaysay | LA Times Blog
- Target Channel: Jessica Seinfeld Announces New Target Line
Jessica Seinfeld & Baby Buggy for Target from Target Baby Channel on Vimeo.
- Access Hollywood: Jessica Seinfeld
Jerry Seinfeld ‘s wife, Jessica Seinfeld, explains why her organization, Baby Buggy, is working as hard as ever to help support lower income NYC families with supplies for their kids.
- Lansinoh Makes Major Donation To Baby Buggy
NEW YORK–June 21, 2010– Lansinoh Laboratories Inc., the company behind the #1 breastfeeding accessories brand, has made a donation of more than 250 breast pumps and over $5,000 of breastfeeding support products to Baby Buggy. Lansinoh’s gift consists of Lansinoh® Double Electric Breast Pumps, Lansinoh HPA Lanolin, Soothies™ by Lansinoh Gel Pads, Lansinoh Disposable Nursing Pads and Lansinoh LatchAssist™. The supplies are aimed at helping mothers initiate and continue with breastfeeding.
- LA Times: Organic onesies and baby clothes that give back, at Target
July 7, 2010 – It’s no longer just the adults who get the high/low mix of fine-looking wares at Target. Two baby lines, Little Seed and Baby Buggy, have done collections for Target, which will be carried in the store until mid-October.
—Melissa Magsaysay | LA Times Blog
- Mom Trends: Recycle for Earth Day
- In Style: Marriage Is A Beautiful Thing Benefit
In Style | March 2009
- US! Weekly: Jessica & Jerry Seinfeld at The Bedtime Bash
US! Weekly | June 22, 2009
- W Magazine: Jerry Seinfeld at Baby Buggy Fundraiser
- People: The Seinfelds Go Buggy
People Magazine | December 22, 2008
- People: Jessica Seinfeld’s Celebrity Baby Bash
People Magazine | August 8, 2008
- Town & Country: The Seinfelds and Salvatore Ferragamo Partner for Baby Buggy
Town & Country | December 2007


















