Press Inquiries
For all press inquiries please contact Lauren Asher at Asher@sunshinesachs.comRecently On
Accessories Magazine: Flip-Flops Go Mommy and Me with Havaianas for Baby Buggy
“New York–Havaianas has teamed up with the charity Baby Buggy and some celebrity moms for four Mommy and Me collections, all for a good cause and launching pre-Mother’s Day on April 15.
The chic moms (Courteney Cox, Nina Garcia, Rebecca Romijn and Tori Spelling), each designed a mommy and kid set of Havaianas for Baby Buggy, which will retail from $26 for adult styles and $19 for matching kids styles. Ten percent of all sales will be donated directly to the nonprofit, which provides needy families with gear, clothing and educational services for infants and children up to age 12.”
Click here for the complete story
Rachel Ray: Jessica & Ashlee Simpson talk Baby Buggy on Rachael Ray
Jessica & Ashlee Simpson tell Rachael Ray about the Jessica Simpson Collection’s t-shirt design contest to benefit Baby Buggy
Avenue Insider:Baby Buggy Celebrates a Milestone
“Baby Buggy is growing up. The non-profit organization, founded and run by Jessica Seinfeld, celebrated its 10th anniversary with a gala at Avery Fisher Hall at Lincoln Center this past December. Mayor Bloomberg marked the milestone by officially declaring it ‘Baby Buggy Day’”
Read the complete article here
Racked: Alice + Olivia’s Stacey Bendet on Dressing Down, Kid’s Fashion
“Last night, a host of celebs gathered at The London for Alice + Olivia’s now-annual party to celebrate Jessica Seinfeld’s charity Baby Buggy. Among the attendees: Maria Menounos, who was wearing a sparkly gold minidress; Ali Later, who was also wearing sparkles (of the black variety); Taryn Manning, who was definitely not wearing anything sparkling or mini; and Evan Handler of Sex and the City fame, in a suit, looking somewhat petite. We managed to finagle some time alone with Alice + Olivia designer Stacey Bendet, who was sharing hosting duties with Seinfeld, to ask her about her charitable leanings and her version of mom style.”
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WWD: Baby Buggy Hosts Holiday Drive in L.A.
” Jessica Seinfeld made her way to Los Angeles for the 2nd Annual Baby Buggy Holiday Drive, sponsored by Alice + Olivia, Monday night at The London hotel. “It’s really because of Stacey [Bendet Eisner] that we are able to open up our West Coast branch and have been embraced by the Los Angeles community. She is our fairy godmother,” said Seinfeld.”
See the complete article here

VIDEO: Baby Buggy on New York Live!
VIDEO : Baby Buggy on Entertainment Tonight!
VIDEO : Baby Buggy on Extra!
WWD : Baby Buggy Celebrates 10th Anniversary
“The Seinfeld-founded charity, which supplies children’s products to families in need, was celebrating its 10th anniversary. The event included stand-up sets from Colin Quinn, Jon Stewart and that other Seinfeld. The proceedings stayed mostly PG-13 and drew a parent-heavy crowd that included Hugh Jackman and Deborra-Lee Furness, George Stephanopoulos and Ali Wentworth and Julianne Moore.”
Click here to see the complete article
NY Daily News : Jerry Seinfeld, Jon Stewart, Colin Quinn bring the laughs at N.Y. Baby Buggy charity event
“The Big Apple turned into The Big Joke Monday as some of New York’s funniest comics fanned out across the city to raise money for worthy causes.
Jerry Seinfeld, Jon Stewart and Colin Quinn brought their standup acts to the Baby Buggy 10th Anniversary Gala and the trio elicited big laughs from the highbrow crowd inside Avery Fisher Hall at Lincoln Center.”
Read the complete article here
Fashion Week Daily: Back At Lincoln Center! In December?
“Last night, Alice + Olivia’s sweetie Stacey Bendet treated a few select and lucky editors (including your Chic) to the 10th anniversary benefit for her pet charity Baby Buggy. The charity was founded by her pal Jessica Seinfeld to distribute new and gently used essentials including cribs, strollers, clothing, diapers, and bottles to families in need. Since its inception, an astounding 5 million+ items have been donated. Jerry Seinfeld, Colin Quinn and Jon Stewart performed standup at Lincoln Center’s Avery Fisher Hall for a crowd that included Hugh Jackman, Kelly Ripa, Mark Counsuelos, Narcisco Rodriquez, Julianne Moore, Wendi Murdoch, Desiree Gruber, Adam Glassman, Gayle King and that Oprah lady. We laughed ’til we cried, and we saw OPRAAAAAAAH!!!!! ”
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Babble : Jerry and Jessica Seinfeld Light up the Empire State Building
“(Baby Buggy), which works with organizations in six cities to distribute new and gently used baby items to thousands of families, also offers social service assistance to help parents (many of them single moms) become more self-sufficient. To commemorate Baby Buggy’s 10th anniversary this year, the Empire State Building was lit in the charity’s signature colors of blue and green last night – with the Seinfelds as guests of honor.”
See the complete article here
AM New York: Do some good this season with alice + olivia
Through Christmas, bring a new or unused book, toy, package of diapers or other children’s item into an alice + olivia boutique and get 15% off a purchase of full-price merchandise.
Donations go to Jessica Seinfeld’s New York-based charity, Baby Buggy, which helps families in need.
Click here for the complete article!
For additional info on this special, go to our events page!
Empire State to be lit blue & green in honor of Baby Buggy on December 5th
To commemorate the organization’s 10th Anniversary, the Empire State Building will be lit on Monday night in Baby Buggy blue and green. Jerry and Jessica will be attending the official lighting ceremony Monday morning, which will pay tribute to the work Baby Buggy has done over the past 10 years. Please spread the word to all of your friends and family about this momentous occasion.

Baby Buggy Charity Celebrates 10 Years
Laughspin : Jerry Seinfeld, Jon Stewart, more join for Baby Buggy benefit Dec. 5
It’s not every night – even in New York City – comedy giants like Jerry Seinfeld, Jon Stewart and Colin Quinn come together to perform on the same show. But it’s happening, folks.
On Dec. 5 at Avery Fisher Hall at Lincoln Center in New York, Good Morning America anchor George Stephanopoulos will host an A Night of Comedy with Jerry Seinfeld & Friends, featuring that trio and more. The show will benefit the non profit Baby Buggy, an organization founded by Jerry’s wife Jessica 10 years ago, which provides families in need with essential equipment, products, clothing, and educational services for their infants and children up to age 12.
Tickets are now $125; and get this– $50 is tax deductible. You can purchase the tickets by mentioning the code “Recycle” by calling Liz at 212-867-1117 or emailing her at elitsch@innovativephilanthropy.net.
click here to see the article

“(We hear) THAT Jerry Seinfeld and Jon Stewart will perform together for the first time on Monday at a Lincoln Center gala to celebrate the 10th anniversary of Jessica Seinfeld’s charity, Baby Buggy. The star-studded audience is expected to include Julianne Moore and Kelly Ripa”
Read more here!
The eighth annual Lucky Shops is invading the Highline Stages on West 15th Street this weekend, bringing up to 70 percent off wares from some top designers.
While looking your best may be motivation enough, the fashionable event is for a good cause: This year it will be benefitting the nonprofit Baby Buggy.
“A portion of the proceeds from ticket sales go to this great organization which is in its 10th year. It was founded by Jessica Seinfeld and it helps families in need — families who have babies who need essentials like strollers, bottles, diapers. You can also make additional donations in increments of $1, $5 and $10,” says Lori Bergamotto, contributing style editor at Lucky Magazine.
See the complete article here

“They just announced she’s expecting again – and James Van Der Beek and wife Kimberly had babies on their mind during a benefit for Jessica Seinfeld’s Baby Buggy charity at Giggle, a childrens’ boutique in Santa Monica, Calif.”
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“Last week the couple announced their second pregnancy at the launch of the Great giggle Give Back drive to benefit Baby Buggy at the new giggle store in Santa Monica.”
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“On the heels of their exciting pregnancy news, James Van Der Beek and wife Kimberly debuted their baby bump at the Great Giggle Give Back Event benefiting Baby Buggy in Los Angeles on Tuesday”
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“Cheered on by husband Jason Hoppy and their 1-year-old daughter Bryn, Bethenny danced her heart out on behalf of Baby Buggy, the show’s charity partner. Founded in 2001 by Jessica Seinfeld, the nonprofit provides essential gear, clothing, and educational services to families in need.”
For the complete article, click here

Jessica Seinfeld and Baby Buggy supporter Delphine Krakoff hosted a shopping and cocktail event at the flagship Reed Krakoff boutique in support of Baby Buggy last week.
To read more, click here
“Della Valle already has his first launch lined up: an iPad app called Elizabeth St. that will serve as an insider’s city guide for stylish moms. The app, which launches next month, also has a charitable element. Each city will feature a charity of choice, and for the U.S., it will be Baby Buggy. In addition to a donation, a percentage of sales from the app downloads will benefit the charity.”
Check out the full article here
OK! was able to catch up with actress Bridget Moynahan at the Lets Rock Elmo debut in NYC where she was attending on behalf of the charity Baby Buggy.
She told OK!: “What Jessica (Seinfeld) has done and everyone who works at the organization helping to provide products and clothing, the essentials to families in need and the educational services that they kind of combine with it, it’s important to help out people in the communities. They’re serving six cities right now so hopefully with the donation Playskool has provided they’ll not only be able to sustain what they’re doing but go and even expand what they’re doing.”

“Seventy-seven percent of moms working low wage or retail positions, they give up on breast feeding after returning to work,” said Baby Buggy Program Director Nura Poursharif.
Private organizations like the non-profit Baby Buggy, and local health agencies are working to help provide more moms with the tools they need for successful breast feeding.”
Click here to see the full article!
“Jessica Seinfeld’s charity Baby Buggy has a motto of “Love Recycled.” Baby Buggy’s goal is to help families in need access the parenting essentials every child needs.”
See the complete piece here
This CNN Money article explains the falling birth rate in the United States, and calls upon our own Executive Director Katherine Snider for her expertise:
“Diapers alone can cost $1,500 in the first year, said Katherine Snider, executive director of Baby Buggy, a nonprofit organization aimed at providing necessities to families in need.”It’s scary to think of the economics of it,” she said.”
Read the complete article here
“The Summer Dinner is a lovely opportunity to raise funds and awareness about Baby Buggy. Anyone can help by simply emptying that closet full of baby things they no longer use.” Kimberly and her husband, actor James Van Der Beek, are first-time parents to Olivia, 10 months.”
click here for the complete article
“She took her first steps last week on [the day she turned] 10 months,” the proud mama told PEOPLE during a Saturday Baby Buggy event in East Hampton, New York. “Just a couple of steps.”
Click here for the complete article

“Fresh off her Mother’s Day card collaboration with Tiny Prints, Miranda Kerr has once again lent her design skills to create adorable baby announcements (left) and notecards that help support Baby Buggy. “I’m thrilled that my designs will help moms in need across the country,” said the supermodel.”
Read the complete article here
“Gwyneth Paltrow helped Jessica Seinfeld celebrate the 10th anniversary of Baby Buggy—a non-profit organization that provides clothing, diapers and other infant essentials to families in need—during an elegant outdoor dinner in East Hampton.”
See a gallery from the event here!
“Since giving birth to her first son, Kase Townes, earlier this month, the Texas native knows first-hand the needs of nursing mothers. That’s why she has donated 2,600 nursing bras and tank tops to breast-feeding moms in need.”
See the complete article here
“Baby Buggy, a charity that equips less fortunate families with the gear and clothes needed to raise a child, was established by Jessica back in 2001, and Gwyneth has been a longtime supporter.”
Click here to read the full recap of this wonderful event
“In 2001, after giving birth to her daughter, author and philanthropist Jessica Seinfeld realized a fundamental problem in the distribution of baby gear. Seinfeld realized that some families have more than they need or things they no longer need while others don’t have what is necessary to keep a baby happy and healthy.
Continue reading on Examiner.com
This month marks the 10th anniversary of Ms. Seinfeld’s nonprofit, Baby Buggy – which distributes donations of baby gear such as cribs, clothing, and diapers to those in need”I have always wanted to work in nonprofits,” She said, “I’m passionate about this.”
“Hot mom-to-be Jewel isn’t just dazzling tv audiences with her show Platinum Hit, she’s also spending time making sure new moms in Texas get off to a great start. It’s just been announced that Jewel is partnering with Bravado! Designs to donate 2,600 nursing bras and tank tops to Baby Buggy”
For the complete article, click here
“Thursday, June 16th, Melissa Sagemiller (Law & Order SVU, Raising the Bar), Sarah Jane Morris (NCIS, Seven Pounds), Amy Mollenkamp Chidiac, Lee Spragens Irwin, and Carolina Guerra Pimiento hosted the event to support Baby Buggy”
Click here for the complete article
“Emily Deschanel shows off her baby bump and gets silly with Kevin Nealon as they attend a Britax and Baby Buggy hosted Pre-Father’s Day Mini Golf Open on Saturday (June 11) in Sherman Oaks, Calif.”
For the complete article, click here
“Britax and Baby Buggy hosted a Pre-Father’s Day Mini Golf Open to celebrate the launch of the brand new Britax Baby Carrier. The event was held this past Saturday at Castle Park in Sherman Oaks, CA, and was filled with mini golf inspired activities for celebrities, VIPs, and their families.”
For the complete article click here!
“Britax and Baby Buggy hosted a Pre-Father’s Day Mini Golf Open to celebrate the launch of the Britax Baby Carrier and a slew of celebrity Moms and Dads were on hand to check it out. The event was held at Castle Park in Sherman Oaks, CA and was filled with mini golf inspired activities for celebrities and their families.”
Click here for the full article!
“Hollywood got into the Father’s Day swing of things a little early this past Saturday (June 11th) when Britax and Baby Buggy hosted the Pre-Father’s Day Mini Golf Open to celebrate the launch of the Britax Baby Carrier.”
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“Tiffani Thiessen and her daughter, Harper Smith, coordinated in shades of blue and white to join Jessica Seinfeld and other celebrity parents at the annual Baby Buggy Bedtime Bash in Central Park yesterday.”
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“It’s still hard for me to believe that it’s been 10 years of deliveries!” Jessica tells Celebrity Baby Scoop, adding, “We now donate an average of 40,500 items each month to over 50 sites across the U.S.” including “over 6,200 cribs to babies who might otherwise be put to bed in drawers or boxes.”
Click here for the full article!
“Jeremy Sisto is the picture of a proud dad on the red carpet at the Baby Buggy Bedtime Event with his daughter Charlie, almost 2.”
click here for the full article!
“Pregnant in Heels star Rosie Pope looks casual and adorable with son J.R., sporting stripes for the 10th Anniversary Baby Buggy Bedtime Bash hosted by Jessica and Jerry Seinfeld.”
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“It’s sure to be a great day for Jessica and Jerry Seinfeld! Today marks the 10th Anniversary of Jessica’s non-profit organization Baby Buggy, which is dedicated to providing families in need with essential equipment, clothing, products, and educational tools and services for their children. To celebrate, the Seinfelds are hosting the Baby Buggy Bedtime Bash this afternoon (June 1) in Central Park.”
Click here for the complete article!
“Want to win a signed pair of Jessica Seinfeld’s best-selling cookbooks? Do today’s deed and recycle the love by donating gently-used children’s items to Baby Buggy and two of our doers will get them!”
For the rest of the article, and more on Tonic’s call to action, click here!
Ali Landry and daughter Estela celebrated Sophie the Giraffe’s 50th birthday party at West Hollywood’s luxury baby boutique Petit Tresor on Thursday, May 19. The two made their own custom Silly Bandz packs, brought toys to donate to Baby Buggy and snacked on Sweet E’s cupcakes. Guests also enjoyed champagne from Nicolas Feuillatte and made photo flip books from A Little Scene.
Click here to see this feature in the Spotted! section of OK! Magazine
“I recycle my lightly used baby products by donating to Baby Buggy. It’s a wonderful organization that provides essentials to families in need.”
Read the rest of the article here
“Last month, the company teamed up with New York City-based nonprofit Baby Buggy, which redistributes gently worn baby clothes and supplies to families in need, to create an affordable baby line for Target.”
Click here for the full story!
This month marks the 10th anniversary of Ms. Seinfeld’s nonprofit, Baby Buggy – which distributes donations of baby gear such as cribs, clothing, and diapers to those in need”I have always wanted to work in nonprofits,” She said, “I’m passionate about this.”
People: Miranda Kerr Designs Mother’s Day Card for Tiny Prints to benefit Baby Buggy
A portion of the sales will be donated to Jessica Seinfeld‘s charity Baby Buggy, which provides much-needed baby accessories to moms with little means. ”I’m honored to help moms in need on my first Mother’s Day,” shared Kerr.
Click here for the full story!
- Today: Baby Buggy for Target Line on Today Show
- E! news: Mother’s Day Gift Guide featuring Baby Buggy Celebrity Designed Cards
Hollywood moms Ali Larter, Busy Phillips and Rebecca Gayheart joined Jessica Seinfeld at a luncheon for Baby Buggy Thursday at Barney Greengrass in Beverly Hills.
Read the complete article here!
Los Angeles — Delta Children’s Products has donated 270 items, including cribs, changing tables, dressers, bassinets, strollers, toddler beds, “rooms in a box,” toy boxes, game tables, game chairs, step stools, table and chair sets, and swap top kitchens, to Jessica Seinfeld’s charity organization, Baby Buggy, and the International Rescue Committee’s Los Angeles site.
click here for the full article!
- Extra: Lifechangers: Jessica Seinfeld Helps Kids in Need
Jessica Seinfeld, wife of comic Jerry Seinfeld, is turning “Extra” Lifechanger to help underprivileged children.
Katherine Snider, the executive director of Baby Buggy, a New York City-based charity for families in need says diapers top the list of their five most requested items. And even with large donations from companies like Huggies, they still can’t meet the demand.
“If you think about a single mom in New York City, working minimum wage, she has to work two hours to afford a pack of diapers,” says Snider. “That pack of diapers will get her through about two and a half days.”
Click here for the full article!
Time Out New York Kids: Appaman comes to Target
“We’ve been donating leftover products to the charity for years, so it was a natural fit to work with them again.” – Lynn Durow of Appaman. Click here for the full article!
Lil Sugar: Appaman Is Latest to Support Baby Buggy With Target Collection
Appaman, the hipster-chic tot line from Brooklyn, is joining forces with Jessica Seinfeld’s Baby Buggy as the organization’s third (and final) layette collaboration with Target, raising money to provide children’s clothing and gear to low-income families. Get a sneak peek of the entire line here!
- Harper’s Bazaar: Baby Buggy Toy Drive: Kourtney Kardashian Dishes on Mason’s Christmas Gifts
Harper’s Bazaar | December 14, 2010
- Gabrielle Union Raises Money For Baby Buggy
From Fox Business
- Kids Today: Philips Avent, Boppy, Huggies commit $300,000 to Baby Buggy
- Vanity Fair: The Balenciaga Summer Dinner
Vanity Fair | October 2010
- LA Times: Adorable baby clothes that benefit the Baby Buggy charity roll into Target
October 25, 2010 – For the second time, Target will be stocking a collection of high-end baby gear. This time sales of the collection will benefit Baby Buggy, the nonprofit organization founded by Jessica Seinfeld that provides families in need with children’s clothing and essentials.
Melissa Magsaysay | LA Times Blog
- Target Channel: Jessica Seinfeld Announces New Target Line
Jessica Seinfeld & Baby Buggy for Target from Target Baby Channel on Vimeo.
- Access Hollywood: Jessica Seinfeld
Jerry Seinfeld ‘s wife, Jessica Seinfeld, explains why her organization, Baby Buggy, is working as hard as ever to help support lower income NYC families with supplies for their kids.
- Lansinoh Makes Major Donation To Baby Buggy
NEW YORK–June 21, 2010– Lansinoh Laboratories Inc., the company behind the #1 breastfeeding accessories brand, has made a donation of more than 250 breast pumps and over $5,000 of breastfeeding support products to Baby Buggy. Lansinoh’s gift consists of Lansinoh® Double Electric Breast Pumps, Lansinoh HPA Lanolin, Soothies™ by Lansinoh Gel Pads, Lansinoh Disposable Nursing Pads and Lansinoh LatchAssist™. The supplies are aimed at helping mothers initiate and continue with breastfeeding.
- LA Times: Organic onesies and baby clothes that give back, at Target
July 7, 2010 – It’s no longer just the adults who get the high/low mix of fine-looking wares at Target. Two baby lines, Little Seed and Baby Buggy, have done collections for Target, which will be carried in the store until mid-October.
—Melissa Magsaysay | LA Times Blog
- Mom Trends: Recycle for Earth Day
- In Style: Marriage Is A Beautiful Thing Benefit
In Style | March 2009
- US! Weekly: Jessica & Jerry Seinfeld at The Bedtime Bash
US! Weekly | June 22, 2009
- W Magazine: Jerry Seinfeld at Baby Buggy Fundraiser
- People: The Seinfelds Go Buggy
People Magazine | December 22, 2008
- People: Jessica Seinfeld’s Celebrity Baby Bash
People Magazine | August 8, 2008
- Town & Country: The Seinfelds and Salvatore Ferragamo Partner for Baby Buggy
Town & Country | December 2007













